MY STORY

After a rather short lived career as an actress with the highlight playing Libbis Foster-Cuthbert in three episodes of Emmerdale, I started my freelance journalism career by pitching beauty feature ideas to the Independent on Sunday born out of a frustration that the subject was portrayed as reverential and lacking in humour.   This seemed to hit a nerve and morphed into a column called Out Shopping with Beatrice Aidin covering fashion, fridges, fringes and everything in-between.

Under new management of the paper, Dear Wolfgang was born, a similar advice column but under the guise of a German uber-stylist;  indeed after the inevitable axe half a dozen years later, Wolfgang’s story was featured in the Financial Times, for whom I covered beauty alongside the freelance role as beauty editor of Prima. 

I have lived in Los Angeles and New York and now reside in London.. 

JOURNALIST

Publications include Financial Times Weekend section, FT How to Spend it, howtospendit.ft.com, Sydney Morning Herald, The Telegraph, Stella, The Times, Style, The New York Times, The Daily Mail, YOU, RED, Grazia and Tatler Spa Guide.

AWARDS

  • P&G National Grooming Journalist, Financial Times

  • Johnson & Johnson National Newspaper Journalism Award, Financial Times

  • P&G National Newspaper Journalism Award, Financial Times

  • Winner of the Overall Wella Hair Journalism Award of Excellence, Financial Times

  • Wella Hair Journalism Award, Best In Depth Piece of Literary Work, Financial Times

FORMER EDITOR

Prima Beauty Editor
Raconteur Editor, special reports published in The Times

CONTENT CREATOR

Providing personalised information and material on restaurants, beauty, health, household products and experiences. My ideas are not confined to only one space in the industry. I publish honest social updates in the form of pictures, words and videos of my daily life (including the odd bump and bruise) friendships, brands, services and products that i love.

CONSULTANCY & COPYWRITING

Unilever, Mertz, Nourish skincare, Lodha luxury properties, Krug Champagne and Ruinart Champagne.

VOLUNTEER WORK

Kitchen and delivery assistance with Glass Door homeless shelter during lockdown 2020-2021

Glass Door homeless shelter fundraising with Trinny Woodall and Future Dreams breast cancer awareness interviews with Sara Prentice and Claudine Collins