MY STORY
After a rather lacklustre career as an actress with the highlight playing Libbis Foster-Cuthbert in three episodes of Emmerdale, I started my freelance journalism career by pitching beauty feature ideas to the Independent on Sunday born out of a frustration that the subject was portrayed as reverential and lacking in humour. This seemed to hit a nerve and morphed into a column called Out Shopping with Beatrice Aidin covering fashion, fridges, fringes and everything in-between.
Under new management of the paper, Dear Wolfgang was born, a similar advice column but under the guise of a German uber-stylist; indeed after the inevitable axe half a dozen years later, Wolfgang’s story was featured in the Financial Times, for whom I covered beauty alongside the freelance role as beauty editor of Prima.
I moved to Los Angeles and then New York in the late noughties and returned to London in 2015.
Alongside writing for the FT’s How to Spend it, Stella, Tatler Spa Guide, YOU magazine and others, I have consulted for clients that include Krug Champagne, The Lodha Group, Mertz, Nourish Skincare, Ruinart Champagne and Unilever. I also work with a number of charities, charitable fundraising efforts include Glass Door homeless shelter fundraising with Trinny Woodall and Future Dreams breast cancer awareness interviews with Sara Prentice and Claudine Collins.